Google’s Eye Tracking Study

Google posted an update about its eye tracking usability studies today. Most of the results are not exactly groundbreaking. It is, for example, no surprise that most users only scan the first couple of search results. Indeed, most Google users don’t seem to scan much further than the second result. There are, however, some interesting nuggets of information in this post about how Google uses this data to study every aspect of its search results page. Courtesy of ReadWriteWeb blog.